Motorola's Viral Mobile World Congress Teaser Ad Misses The Mark - InformationWeek
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2/4/2008
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Eric Ogren
Eric Ogren
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Motorola's Viral Mobile World Congress Teaser Ad Misses The Mark

A PR company based in England fired off an e-mail to all us press types attending the Mobile World Congress in Barcelona next week. Embedded in the e-mail is a YouTube link. The video we're treated to is supposed to get us stoked about Motorola's up and coming phones. Instead, it leaves us with the impression that Motorola still thinks it's 2006.

A PR company based in England fired off an e-mail to all us press types attending the Mobile World Congress in Barcelona next week. Embedded in the e-mail is a YouTube link. The video we're treated to is supposed to get us stoked about Motorola's up and coming phones. Instead, it leaves us with the impression that Motorola still thinks it's 2006.You be the judge. Does this video make any sense?

In it, a bunch of people are traveling about some European city (most likely London, based on the taxis), while carrying TVs, desktop PCs, monitors, and other electronics gear. Rather than tease us with some glimpse of a new phone, or even a shadow of a new phone, or a gratuitous Fergie shot (Moto's unofficial spokesperson), we just get the Moto logo splashed across the screen. Uh. What? You're not giving us anything to drool over?

The video is titled "It Doesn't Have To Be This Hard." As in, Motorola "gets" that people want to bring their communications tools, entertainment and everything with them wherever they go, and Motorola helps them to do that. Right, OK. Excitement about mobile TV is so 2006. And everyone already has an MP3 player and the Internet in their phones.

What I am "getting" is that maybe that spin-off of Motorola's handset division can't happen fast enough...

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