According to Unwired View:
In addition to Ferrari colors and logos, Moto Z8 Ferrari Limited Edition comes bundled with 2 Ferrari videos, preregistration to the official Ferrari site, custom Ferrari wallpapers and ringtones, direct links to online magazines such as Top Gear, Auto Express, GQ, Esquire, and Autosport, and a bundled "The Bourne Identity" movie.
The movie is a nice touch, but I think it would be nicer if Motorola bundled the newest Bourne movie and not the first one, which is several years old at this point.
(Start tangent: Just as an aside, Jason Bourne is not the type to drive a Ferrari. Mini Coopers? Yes. A BMW? Maybe an old one. A Ferrari? Nah. That's more James Bond's style. Perhaps Motorola should co-brand with Aston Martin and bundle in "Casino Royale" instead. End tangent.)
The trend of car manufacturers co-branding with electronics manufacturers isn't new. Ferrari has previously co-branded laptops with Acer. Picture a Ferrari-red laptop and you get the idea of just how over the top and garish that really is. Hummer also has co-branded laptops and at least one mobile phone.
The Motorola Z8 Ferrari Edition will be available from the Ferrari Store and through Motorola's European retail outlets beginning sometime in the first quarter of 2008.