The new Gydget.com will serve as an online platform where businesses can create widgets, then distribute them to consumers from their own Web sites. In addition to providing the widget-making capability, Gydget.com will provide analytical tools to track widget distribution and click throughs.
Attendio's widgets are intended for repurposing on social networks like Facebook and MySpace and on personalized iGoogle pages. That's still the case with Gydget.com, though PC and Mac widgets are on the company's roadmap. Facebook has its own tools for writing widgets. By comparison, Gydget.com's widgets--the company's calling them gydgets--can be created once, then used across different social networks. They're based on the Ruby on Rails programming language and framework. Each widget is an RSS-fed applet capable of displaying a calendar of events, news, and video.
How will Gydget.com make a business of widgets? For small companies, the gydgets will carry a small advertisement at the bottom of the frame, while video content pulled in from YouTube might carry ads, too. When used by entertainment companies, transaction fees could be associated with ticket sales that originate at the widget. For enterprise accounts, a licensing fee may be required.