Re: Amazon Dash And The Internet Of Buttons
Like many, my first reaction to this was that it might be an April Fool's joke. The presence of the actual company logos on the buttons just seems hammy, the obvious problems with accidental or multiple presses are in your face, and, yes, the sheer idea of how lazy it makes americans seem allows for obvious jokes. A lot of those problems are adressed in the initial launch announcement, though - the button allows for a specific configuration that will not take a second order until your first one arrives (it sounded like this would be optional in case there are some items you'd want to order a lot of), and I got the impression you could order from non-partnered companies (IE there will be generic buttons that you can tie to any order). As for laziness... well, you got me there.
I, too, don't see how it's necessarily more convenient than a phone app for a lot of cases, but I think in harping on that we're missing an important point here. Amazon does have other services like this. There is overlap there. None of them have grabbed headlines like Dash already has, though. This has the average, still-tech-averse american talking. It puts IoT in the spotlight, and Amazon at the center of that. I'd certainly bet they have a smart enough marketing department for that to be part of the plan, and to use it to boost the signal of those other services. Remember that EC2 started as a sort of experiment for Amazon (different ballgame, of course). There are some cool uses here for everyone, too - the first thing that came to mind was compressed air. I hit the button as soon as I open my last can, and I know I won't run out - this is a good example because it's very overpriced at small stores.