AT&T Pushes Mobile Enterprise Apps - InformationWeek
IoT
IoT
Mobile
News
10/20/2009
03:06 PM
50%
50%

AT&T Pushes Mobile Enterprise Apps

The wireless carrier is extending its enterprise mobile platforms to the hospitality and consumer goods markets.

AT&T is expanding its enterprise-grade mobile application platform to new markets, and it will be bringing its hosted service to the hospitality and consumer goods industries.

The company's Mobile Enterprise Applications platform enables businesses to create, deploy, and manage industry-specific programs for a variety of mobile devices. This could lead to apps like sales force automation on the go, customer-relationship management software, and programs that give field workers real-time checks on inventory levels.

For the consumer goods markets, AT&T said this could lead to mobile programs that give merchandisers real-time access to critical data in the field. The company's hospitality programs offers access to work orders and service requests, message-tracking capabilities, and the reduction of paper waste through radio communications. AT&T said its enterprise app platform will work with multiple back ends, and various smartphones and other mobile electronic devices.

"Today's announcement represents the latest milestone in AT&T's focus on broadening its capabilities in line-of-business mobile application solutions, providing choice and simplicity for businesses of all sizes," said Chris Hill, VP of AT&T's mobile product management, in a statement.

The move comes as mobile applications are garnering a lot of attention on the consumer side, and this is leading to pressure to allow these programs into enterprises.

The momentum with apps is primarily due to the success of Apple's App Store for the iPhone and iPod Touch, which has already seen more than 2 billion apps downloaded in less than a year. This has had a ripple effect throughout the rest of the smartphone industry, as Microsoft, Google, Research In Motion, and Nokia have also rolled out their own ways to browse, buy, download, and install apps over the air.


InformationWeek Analytics and Network Computing lay out the eight questions you should ask before committing to storage automation. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll