Apple Pay, Samsung Pay Push Into More Markets - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Business
01:06 PM
Eric Zeman
Eric Zeman

Apple Pay, Samsung Pay Push Into More Markets

Apple and Samsung are looking abroad to increase adoption of their respective mobile payment services.

10 iPhone, iPad Apps Optimized For iOS 9
10 iPhone, iPad Apps Optimized For iOS 9
(Click image for larger view and slideshow.)

The availability of mobile payment services continues its slow march forward thanks to new movement from Apple and Samsung. Both companies are targeting expansions of their phone-based purchasing programs by pushing them into new markets.

Apple launched Apple Pay in Canada on Tuesday, and plans to launch in Australia on Thursday. Apple Pay is already available in the US and the UK. The Canadian and Australian launches are welcome, but limited.

To start, American Express is the only payment network supporting Apple Pay out of the gate in both countries. Without MasterCard and Visa, Apple Pay will struggle to gain a toehold with Canadian and Australian consumers. American Express runs one of the only wireless payment services in Canada, which is one reason behind the muted launch. Moreover, the number of retail establishments accepting Apple Pay is limited to a few brands, such as Apple, McDonald's, Indigo, Petro Canada, Staples, Tim Hortons.

Apple hasn't said how quickly it expects to score support from MasterCard, Visa, and additional retailers in either country, but Apple announced plans for similar expansions with American Express to Hong Kong, Singapore, and Spain next year.

(Image: AleksandarNakic/iStockphoto)

(Image: AleksandarNakic/iStockphoto)

In the UK, Apple has added several new banks to Apple Pay's roster of financial institutions, including Tesco Bank and TSB. About 100 US banks and financial institutions have recently joined the ranks of Bank of America and Wells Fargo and added support for Apple Pay recently, including H&R Block.

Apple has done well landing support from banks. Apple Pay's biggest limitation remains its scattered retail footprint. Apple claims Apple Pay is available at more than 1 million retail locations, and more are on the way. Still, Apple needs to win over more national outlets, such as Walmart.

Samsung, too, has plans to move into a handful of new markets. Samsung Pay launched first in South Korea, and later in the US. Samsung Pay is different from Apple Pay (and Android Pay) in that it uses both NFC and MST technology, which makes it compatible with a much wider selection of retail terminals. Even so, Samsung Pay is off to a slow start thanks to a lack of support from national banks such as JPMorgan Chase.

[Read MasterCard Hackathons Combine Community, Commerce.]

Samsung is targeting a first quarter launch in China, Spain, and the UK, according to Sammobile. The company has not yet publicly named any bank or retail partners in those markets. Samsung Pay is available on Samsung's more expensive devices -- the Galaxy S6, S6 Edge, S6 Edge+, and Note 5.

Google's Android Pay is trailing both Apple Pay and Samsung Pay at the moment. Google has been rather quiet about its mobile payment service since it launched several months ago.

**New deadline of Dec. 18, 2015** Be a part of the prestigious InformationWeek Elite 100! Time is running out to submit your company's application by Dec. 18, 2015. Go to our 2016 registration page: InformationWeek's Elite 100 list for 2016.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll