Win8 vs Win10
"Nobody – not consumers, businesses, or developers – liked Windows 8. "
Well not at first, it was a very big step going from Windows 7 to 8 but 8.1 eased a lot of that frustration. The problem is people want new things but they have limits on what you can change. Microsoft pushed the Modern UI too hard and nearly died on that hill. I think another of the article's points comes in to play here the PC market is shrinking. People are carrying computers with them everywhere they go, there is a different expectation and software companies have to keep that in mind.