Insurance Struggles with Lead Gen & Data Analytics - InformationWeek

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8/22/2017
07:00 AM
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Insurance Struggles with Lead Gen & Data Analytics

Insurance agencies struggle to reach new prospects. To adapt to changing markets, they must overcome challenges with data integration, data quality, and systems fragmentation.

Samantha Chow, Senior Analyst, Aite Group
Samantha Chow, Senior Analyst, Aite Group

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Sammy324
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Sammy324,
User Rank: Strategist
9/1/2017 | 8:43:02 AM
I second this!
"Meanwhile, data acquisition costs are rising because insurance companies don't know how to target prospects younger than the Baby Boomer generation."

This! You couldn't have said it better, exactly!
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