Edify Corp. has unveiled a customer relationship managementand marketing package that can help companies instantly
personalize all contact with customers, whether by Web,
phone, E-mail, or fax.
Edify's Smart Marketing and Relationship Management Options
package includes capabilities that scan databases for
previous customer records and add any new information the
customer supplies. The system combines the data to create an
up-to-date customer profile, which is matched against a pre-
established predictive model. Then the system identifies
products and services that can be recommended to the
customer either by a live sales agent or by automated
"The customer has already made the contact, so [your
products] are on their mind right then," says Steve Pollack,
VP of marketing at Edify. "This lets you take advantage of
whatever information is available on that customer on the
spot." Aside from helping companies cross-sell or up-sell
customers, Pollack adds, the predictive modeling can also be
used to anticipate the loss of an existing customer--and
present offers or services to prevent churn.
Kathleen Khirallah, a senior analyst at TowerGroup, says
Smart Options can help organizations make the most of every
customer encounter. "This gives companies the capability to
provide the sense of intimacy and appropriateness that you
would get from a trusted adviser across an entire employee
base and multiple channels."
Available in the fourth quarter, the Smart Options package
will be priced starting at $200,000.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.