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Enterprise 2.0 Preview: Social Networking Fires Up Business

Businesses implementing blogs, wikis, and other must-have social networking strategies for the enterprise will get a leg up at the Enterprise 2.0 event in Boston next week.
The conference keynote speakers and presenters are a Who’s Who of business social networking. Jascha Franklin-Hodge, CTO and founding partner of Blue State Digital, will be a keynote speaker. Another keynote speaker, Matthew Fraser, senior research fellow at the INSEAD Business School in France, will elaborate on his important new book, “Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work, and World.”

Just one example of the growth of social networking in business is represented by IBM’s planned launch this month of a social networking site for its 100,000 partners. The site is planned to be a sort of central clearing house for the exchange of ideas and expertise and will include features enabling users to publish blogs and share wikis.

The Enterprise 2.0 June 24 keynote program will cover “The Future of Social Messaging in the Enterprise” to be led by Irwin Lazar, vice president of Communications Research at Nemertes Research. The discussion will address how external and internal collaboration can be improved by social messaging and how its application can be leveraged in existing UC and collaboration architectures.

Other participants include: Tim Young, Founder and CEO, Socialcast; Laura Fitton, Principal, Pistachio Consulting; Dan York, Director of Conversations, Voxeo; David Marshak, Senior Product Manager, Unified Communications & Collaboration (UC2), IBM Lotus Software; Fernando Egea, Senior Director, Solution Architect, Alcatel-Lucent; Mike Gotta, Principal Analyst, Burton Group and Al Literati, Senior Director Engineering, Voice Technology Group, Cisco.

Participants on the panel entitled "Does Social Media and Marketing Matter?" include Peter Kim, Senior Partner, Dachis Corporation; Evelyn Varner, VP Marketing Strategy and Innovation, Fidelity Investments; Greg Matthews, Consumer Innovation, Humana; Benjamin Foster, Strategy and Content Manager, Allstate Life Insurance; and Morgan Johnston, Manager Corporate Communications, JetBlue Airways.

The conference will also provide an Expo Pavilion packed with tools and solutions from more than 40 leading vendors of Enterprise 2.0 technologies. In a Launch Pad event, attendees will have the opportunity to vote on the best products and ideas of the show.

To register for Enterprise 2.0, click here.


Learn about all the latest Enterprise 2.0 technologies at TechWeb’s Enterprise 2.0 Conference, Boston, June 22-25. Join us (registration required).