re: IT, Marketing Have Tense Relationship: Deal With It
As a huge fan of "The Big Bang Theory" I follow Mr. Regulus' point. Of course the Penny crowd and the Sheldon crowd are extremes in the show and the intellectual gap between Marketing and IT is no where near that extreme--if there is any gap at all. But Mr. Regulus' point that management's challenge is to lubricate the interactions is correct. What I had hoped would come across in the article was that the IT crowd needs to do some lubricating. The flaw in the story line in the "Big Bang Theory" is that Leonard would, in real life, do a lot more to get along with Penny's crowd knowing she has a lot more options than he.