WWDC: iOS 9 Quality Is A Must For Apple

Apple's annual WWDC opens on June 8, where the company is expected to unveil a host of updates across its mobile, Mac, and TV devices. However, the company needs to focus on the quality of iOS 9.
9 iOS, Android Apps to Boost Productivity
9 iOS, Android Apps to Boost Productivity
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Expect iOS 9, the latest version of Apple's mobile operating system to dominate the company's Worldwide Developers Conference (WWDC), with possible updates to the Apple Watch and Apple TV on the horizon.

The 2015 WWDC will be live-streamed June 8, although Apple noted the official stream would be limited to Macs, iPhones, iPads, and Apple TVs.

Apple is widely expected to announce a streaming music service to compete with Songza, Spotify, and others, as well as updates to Apple TV. Executives are also likely to unveil the latest Mac operating system: Mac OS X 10.11.

However, the major focus is expected to be on iOS 9, which will include numerous enhancements, a refreshed design, and likely deeper integration between apps such as the calendar and email. This, according to an Apple expert, is a must-have for the iconic company -- a high-quality mobile OS that can address a number of shortcomings.

"[With iOS 9], I think it’s very important, but not necessarily what will be announced, but the quality of the product when it's released," Michael Oh, founder of Mac specialist Techsuperpowers, told InformationWeek.

"Certainly, the public expectation is that Apple needs to outdo itself, but I feel like the more Apple tries to do that, the more at risk they become to being the company that the nay-sayers say that is now -- a company that is focused on image and high sale prices but not delivering quality and value for money."

Oh has been noticing small cracks in the quality assurance of their software and solutions from Mac OS X to the Apple Watch.

"These are things which I renewed focus on quality will solve without any major issues to the company's forward progress, but it does require a concerted effort to stop and address the issues before launching anything new," Oh said. "That time may be now, so in my mind, the long-term growth of Apple is better off if this year's WWDC doesn't have anything huge, but instead is focused on quality of services, software, and products and also showing that their big initiatives such as Watch apps, HomeKit, HealthKit, and CarPlay are getting traction."

Making A Better Watch

That brings us to the Apple Watch, which has met with positive, but not universal praise from critics and users.

The company is expected to release the first software update for the device, including a possible Find My Watch feature. Oh believes that Apple executives will focus on the numbers of apps coming out and functionality enhancements like standalone apps.

[Read more about this year's WWDC.]

"I have the stainless steel Apple Watch and I love it, but it's still a version 1.0 product," said Oh. "But if I had paid $10,000 for the Edition, I'd feel really ripped off right now. That the Watch doesn't have any new features, still has the annoyances of the $350 one -- slow app loads, some apps that don't work well, not [a] wide app selection -- and in the shoes of a tech-savvy rich person, I'd probably vow never to pay that kind of money for an Apple product again."

Oh also noted that while WWDC never used to be a public forum, as Macworld and other trade shows waned, it grew as a place -- like Google's I/O -- where Apple could show off some of its important upcoming technologies.

"Sometimes it has bordered more on a circus than a developers conference, so I would love to see it go back to showing the strength of Apple's ecosystem and developers, which is really where Apple's value has come from in mobile -- the apps," Oh said.