Plus Three Launches Upgrade Of Fund-Raising Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Plus Three Launches Upgrade Of Fund-Raising Software

The open-source software is a key component of the Democratic National Committee's IT infrastructure.

One of the key companies behind the Democratic National Committee's IT infrastructure--more commonly referred to as Demzilla--on Monday launched the latest version of its open-source fund-raising software. Version 3.1 of Plus Three LP's Arcos software lets fund-raising organizations and political campaigns treat their constituents more like consumers, thanks to business-intelligence features designed to enable more direct marketing.

The Democratic National Committee, Plus Three's largest customer, is using Arcos technology to store and track campaign donors much like customer-relationship-management software does for large companies. The committee has on file about 166 million registered voters that it can use to target people who might be undecided or leaning away from the party, says David Brunton, Plus Three's VP of sales and marketing.

Missouri's Democratic Party is using Plus Three's technology to make the most of the data it gathers from volunteers collecting information door-to-door. State branches of the party are the ones closest to the voters, says Jim Kottmeyer, executive director of the Missouri Democratic Party. "The plan is to send batch downloads to the national database," he says. In return, Missouri will receive reports that analyze the voter data it contributes to the national campaign effort.

"There are 2.4 million voters in the state of Missouri. We have to know which ones to talk to," Kottmeyer says. "Politics is all driven by voter-specific information these days."

The Republican National Committee also has a voter data repository, called Voter Vault, although a party spokeswoman declined to give specifics regarding its technology.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll