Pump Audio and Snocap Make Indie Music Available for Commercials - InformationWeek

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Pump Audio and Snocap Make Indie Music Available for Commercials

The partnership will let artists registered with Snocap license their compositions for use on TV and on the Internet through Pump Audio.

Rock musicians used to sell out after becoming famous. Now they can do it while still unknown.

Commercial music aggregator Pump Audio and online music technology company Snocap on Monday plan to announce a partnership that will enable artists registered with Snocap to license their compositions for use on TV and on the Internet through Pump Audio.

"Pump Audio and Snocap share a common vision for promoting real opportunities for independent artists and giving musicians a fair deal for the use and sale of their work," said Steve Ellis, founder and CEO of Pump Audio, in a statement. "By working together, we're giving independent artists the best of both worlds. They can sell their music directly to fans on the Internet using Snocap, while tapping into the growing demand from content creators for music that can be legally used in productions on TV and the Web."

Pump Audio aggregates independent music and licenses it for commercial use to advertising companies. The company says it has placed the music of thousands of musicians. It splits licensing revenue with its songwriters and musicians.

Snocap maintains a digital music registry that allows music-rights holders large and small to track and sell digital music online using either the MP3 format or Microsoft's Windows Media DRM. The company's MyStore widget can be added to social networking sites like MySpace and other Web pages, enabling anyone to host a music store on his or her site.

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