Entellium CRM Earns Top Scores for Usability and Cost - InformationWeek

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Software // Information Management

Entellium CRM Earns Top Scores for Usability and Cost

The company received the highest scores in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation.

Entellium Corp., a provider of on-demand customer relationship management (CRM) solutions, received the highest scores in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation (http://www.forrester.com/Research/Document/Excerpt/0,7211,36614,00.html).

Entellium was among the select group of companies that Forrester invited to participate in its April 1, 2005, hosted Sales Force Automation evaluation. In addition to receiving top scores in usability and cost -- two critical buying criteria -- Entellium also ranked highly in product breadth, product strategy and vision, and sales management.

"Industry analysts have consistently validated Entellium's award-winning solution as a highly robust sales force automation tool that is also the easiest to use and the greatest value," said Paul Johnston, CEO of Entellium. "The mid-market has a clear choice when it comes to CRM, and companies are realizing that they don't have to compromise on features to have a simplified user experience at a reasonable price."

The report finds that Entellium "has an innovative modular pricing model and bundles features like wireless access, API access, and partner portals to offer one of the lowest prices on the market." The participants, which also included Salesforce.com, Siebel Systems, and RightNow Technologies, were evaluated based on approximately 160 criteria combining data from real-world lab testing and vendor research with strategic market analysis and customer reference checks. In this extensive review, Entellium also received a perfect 5.0 score for its lead management, multiple sales processes, and free global support which includes live training and 24/7 live chat over the web.

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