Soffront CRM Streamlines and Automates Processes for Javelina Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management

Soffront CRM Streamlines and Automates Processes for Javelina Software

Web-based interface allows company to support remote workers.

Javelina Software, a producer of network administration software, has deployed Soffront's CRM software to replace disparate systems and databases. Soffront's CRM solution is helping Javelina to streamline and automate numerous processes and better support its remote workers.

Using Soffront CRM, Javelina Software replaced various databases such as contact, accounting, technical support, and Web site downloads into a single, comprehensive CRM solution. Additionally, the company can now support their remote workers -- an estimated eighty percent of their staff -- because of Soffront's Web-based interface.

Javelina selected Soffront over other CRM solutions because of price, comprehensiveness, configurability, and Web access. "We purchased the software because it was more cost effective in the long term to own the software, and we didn't want core customer data in someone else's hands," said David Ritchie, president of Javelina Software. "We looked at other on-premise solutions, but ultimately selected Soffront because the product was more robust than the competition."

Javelina Software is using the software to automate processes such as lead entry and marketing campaigns, saving the company several days of manual work per month. Prior to Soffront, the company would manually extract emails from numerous databases, remove duplicates and unsubscribe requests, import the list into a separate email list program, and finally send out an email campaign to the massaged list.

"We eliminated duplicate databases and reduced manual data entry through automation, yet we've increased the recorded information for each customer and allowed all employees direct access to this data," explained Ritchie. "We can easily create email marketing campaigns and reports/queries to evaluate customer trends, sales productivity, and marketing effectiveness. And finally, we have automated the workflow in general, but specifically for sales leads and technical support incidents."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Pandemic Responses Make Room for More Data Opportunities
Jessica Davis, Senior Editor, Enterprise Apps,  5/4/2021
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
Transformation, Disruption, and Gender Diversity in Tech
Joao-Pierre S. Ruth, Senior Writer,  5/6/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll