10 Worst Social Media Meltdowns Of 2013 - InformationWeek

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12/6/2013
09:06 AM
Kristin Burnham
Kristin Burnham
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10 Worst Social Media Meltdowns Of 2013

Social media can be a marketer's best friend or worst enemy. Consider the year's social media-fueled nightmares.
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HMV
In January, a social media executive for music chain HMV live-tweeted the firing of 190 staff from the corporate Twitter account. 'We're tweeting live from HR where we're all being fired! Exciting!!' the first tweet read. Eventually, the marketing director caught wind of the rogue tweeting, which of course was live-tweeted, too: 'Just overheard our Marketing Director (he's staying, folks!) ask 'How do I shut down Twitter?''

HMV
In January, a social media executive for music chain HMV live-tweeted the firing of 190 staff from the corporate Twitter account. "We're tweeting live from HR where we're all being fired! Exciting!!" the first tweet read. Eventually, the marketing director caught wind of the rogue tweeting, which of course was live-tweeted, too: "Just overheard our Marketing Director (he's staying, folks!) ask 'How do I shut down Twitter?'"

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Susan Fourtané
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Susan Fourtané,
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12/14/2013 | 10:06:44 AM
Re: British Airways
tkeller, 

"I think BA simply has poor customer service so to expect them to do well on Twitter will require a much more basic improvement on their part."

I agree. I have friend who had an awful experience with BA. They lost his suit from the BA lounge. He had a long email discussion about the matter, which I read, and it was going from bad to worse. Too long of a story to tell here, but the point is as you said in the quote.

-Susan
Susan Fourtané
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Susan Fourtané,
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12/14/2013 | 9:25:21 AM
Re: Vent elsewhere
Mak, 

Yes, the London Luton Airport probably hired a first grader. Although so many times small kids have more common sense than adults that I am not sure about this. Being an adult doesn't necessarily mean being smarter, or having common sense. 

-Susan
Kristin Burnham
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Kristin Burnham,
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12/13/2013 | 10:04:37 AM
Re: Great List...
I still think it comes down to knowing your audience. Social media managers should have a thorough enough understanding of their fans and followers to know how they'll react to a post.
Ariella
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Ariella,
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12/13/2013 | 7:01:43 AM
Re: Great List...
@kristen the thing is that some posts that appear really bad in retrospect may have been considered perfectly fine by the powers that be until the backlash comes in. Sometimes it's not even the posts themselves but the reactions they bring on, like when McDonald's campaign inspired a lot of negative tweets about their products. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
12/12/2013 | 10:20:10 PM
Re: Great List...
It's truly amazing how some posts -- by big corporations -- make it through. Or perhaps there needs to be an approval process before since something is posted since it appears that some people just lack common sense.
Susan Fourtané
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Susan Fourtané,
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12/10/2013 | 4:42:24 PM
Re: Vent elsewhere
Mak, 

Yes, yes. The London Luton Airport left the Twitter account open to the local kindergarten that day.

-Susan  
Susan Fourtané
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Susan Fourtané,
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12/10/2013 | 4:39:16 PM
Re: Vent elsewhere
Shane, 

Oh, what a confusion! It was more to clarify what I had written. :) 

-Susan 
Susan Fourtané
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Susan Fourtané,
User Rank: Author
12/10/2013 | 4:37:34 PM
Re: Great List...
Ariella, 

When you think it can't get worse there is an SpaghettiO with the flag that proves otherwise. And it took a team to come up with that? Ha!

-Susan 
Ariella
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Ariella,
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12/9/2013 | 2:51:07 PM
Re: Great List...
@Tom  just when you think it can't get any worse, Twitter usually shows us otherwise. 
Ariella
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Ariella,
User Rank: Author
12/9/2013 | 2:24:49 PM
Re: Great List...
@Tom yes, and now we really have to add another one to the list: They had quite a bit of fun with that one at http://www.mediabistro.com/prnewser/uh-oh-spaghettios-social-media-pearl-harbor-fail_b79760
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