Re: A Brand's Voice
Laurianne - thanks for jumping in. Which brands that you follow that do a good job at not just sounding but being human in your interactions? Love the buzzword assembly line comment and it's so true. I'm convinced similar to the company's legal department giving out a list of acceptable terms that can be used, marketing functions are handing out, here the keywords (or worse yet, #s) that we need to push this month. So every reply should include #LoveUs... #Unsubscribe #I'mOutofHere #YouLostMeAtHello!