Box Becomes Document Creation Platform - InformationWeek
Cloud // Software as a Service
03:07 PM
Connect Directly

Box Becomes Document Creation Platform

Online storage service looks beyond its role as a repository for files.

8 Things You Didn't Know You Could Do With Your iPad And The Cloud
(click image for larger view)
8 Things You Didn't Know You Could Do With Your iPad And The Cloud
Box on Monday introduced a cloud-based real-time document collaboration service called Box Notes, putting further pressure on Microsoft's Office empire.

Like Adobe Buzzword, Google Docs Zoho Docs and others, Box Notes aspires to provide a way to create and share documents in a Web browser, with Box's underlying enterprise storage service as the foundation. The service strives for a middle ground between the bells-and-whistles approach of Microsoft Office and a no-frills online word processor.

"Our belief is that existing word processors have overshot the market, building ever more complex features, many of them still related to printing documents," said Jonathan Berger, product manager at Box in a blog post. "At the opposite end of the spectrum, social communication and messaging applications have enabled new forms of continuous productivity not previously seen in the workplace."

[ Is this Box competitor guilty of a serious security infraction? Read Dropbox Responds To Security Flap. ]

Berger points to the inline toolbar in Box Notes as an example of a preference for simplicity over complexity. The inline toolbar appears only after the user highlights a block of text, to provide annotation and feedback options when contextually appropriate. He also points to the use of profile pictures in annotations as a way to easily focus attention on a single person's contributions in a collaborative document.

Google Docs, part of Google Apps, has been the highest-profile cloud-based document service. Google Docs debuted in 2007, following the company's acquisition of online word processing startup Writely a year earlier. Writely founder Sam Schillace joined Google with the acquisition of his company and left last year.

Box CEO Aaron Levie announced last August that Schillace had joined his company.

Box's more consumer-oriented competitor, Dropbox, also an online storage service, can be integrated with a variety of different content creation applications, such as iWriter, WriteRoom and QuickOffice Pro HD, to provide a single cloud storage backend. But Dropbox isn't providing its own front-end content creation tool.

Berger argues that Box Note is simple and secure because it's built atop the company's online enterprise-oriented storage service. Box, unlike Dropbox, has not been troubled by security incidents in recent years.

A recent Forrester Research survey of software decision makers found that two-thirds are planning to deploy, or are already deploying, cloud-based collaboration software. The research firm suggests that among enterprises at the moment, it's a two-horse race between Google Apps and Microsoft Office 365.

Box Notes is currently in private beta but the company says it intends to make the service more widely available in the weeks ahead.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Author
9/18/2013 | 2:20:22 AM
re: Box Becomes Document Creation Platform
I write docs in Word, in email, in Google Docs, in our publishing system -- and I don't feel very passionately about any of the systems. I'm glad to see Box taking a swing at this, but even if this is great (I haven't used it), is there enough in a text app to get users all that jazzed up?
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
9/17/2013 | 12:50:07 PM
re: Box Becomes Document Creation Platform
Tough competition for Box with Google Apps and Office 365, but with more enterprises using Box for storage and file sharing, the company is in a solid position to add document collaboration to its arsenal.
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll