Dear Microsoft: Enough With The Interactive TV - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
4/27/2007
06:50 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Dear Microsoft: Enough With The Interactive TV

Dear Microsoft, Thank you for your concern about the lack of interactivity in my television. I realize that your researchers have only my best interests at heart, but please tell them that interactivity isn't necessary. TV is passive entertainment and I'm fine with that. If I want to interact, I'll do so using the computer in my home office, or maybe, if I'm feeling decadent, from my laptop while watching TV.

Dear Microsoft, Thank you for your concern about the lack of interactivity in my television. I realize that your researchers have only my best interests at heart, but please tell them that interactivity isn't necessary. TV is passive entertainment and I'm fine with that. If I want to interact, I'll do so using the computer in my home office, or maybe, if I'm feeling decadent, from my laptop while watching TV.I mention this because I saw your patent application "In-program content telescoping," which looks to me like an effort to add hyperlinks to video content. The idea seems to be that this would somehow improve TV watching.

Well, it wouldn't. TV needs interactivity like paintings need flavoring. Sure, it might have some novelty value but ultimately it would ruin the experience. (Imagine all those people in the Louvre licking the Mona Lisa. It's not very appealing.)

Besides, TV already is plenty interactive. That's what the remote control is for.

I know this may come as something of a disappointment. Perhaps the researchers working on interactive TV could be re-assigned to help engineer the paperless office. That whole effort seems to be taking a lot longer than it should.

Sincerely, Thomas Claburn

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
Commentary
Preparing for the Upcoming Quantum Computing Revolution
John Edwards, Technology Journalist & Author,  6/3/2021
News
How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll