Google introduced new features to make it easier for advertisers to control how often an ad is displayed and measure its effectiveness.With the new tools, advertisers now can prevent an ad from being shown too frequently to each user, track how many people have seen a campaign, and measure the average number of times people have seen an ad.
Advertisers can also get statistics on "view through" conversions, or whether someone who's seen an ad visits the advertiser's Web site. Up to now, the only information available was on "click through" conversions, or the number of people who actually clicked on an ad; the new statistic gives additional information on the effectiveness of an ad.CNET
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
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