Consumers Loosening Up To Copy-Restricted CDs - InformationWeek
IoT
IoT
News
News
2/24/2005
05:14 PM
50%
50%

Consumers Loosening Up To Copy-Restricted CDs

Consumers may be willing to accept the idea of copy-restricted CDs, if music companies are willing to offer lower prices or other incentives.

Consumers may be willing to accept the idea of copy-restricted CDs, if music companies are willing to offer lower prices or other incentives, a research firm said Thursday.

A third of consumers who do not copy CDs and 27 percent who do said they would prefer a copy-once CD, if it cost $5 less than a regular disk, according to a survey by Park Associates.

The music industry last year proceeded very cautiously with the idea of copy-protected CDs, releasing only 10 million in the U.S. The slow approach was due to concern that consumers would reject such a product, Park Associates analyst Harry Wang said.

"But our research indicates that it might be time for the industry to promote copy-protected CDs more aggressively, provided they can find the right price points, or other incentives that will attract consumers," Wang said.

Consumers appear ready to embrace the concept of copy-restriction in music, which would help in the music industry's battle against CD piracy, Wang said. But the long-term success of any technology related to digital-rights protection depends on a user experience that meets consumers' expectations.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll