Editor's Note: Get The 411 Out So It Has Value - InformationWeek
Business & Finance
05:45 PM
Stephanie Stahl
Stephanie Stahl
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Editor's Note: Get The 411 Out So It Has Value

Like any good parent, I spend a lot of time helping my children learn to read, spell, construct sentences, and write creatively. It wasn't that long ago I remember focusing my oldest daughter on vowels. What they were, what they sounded like, etc. But as she has become increasingly proficient at using a computer, I'm wondering if it's time for a lesson on how to ignore vowels. I think I'm one of the few people who actually still spell out entire words in E-mails or IMs. But in an acronym-infested world of fast-paced business, well, there really doesn't seem to be time for that anymore. Consider this note.

Dear SS.

Thought U might B interested N our new biz strat. Think XML, SOA, VoIP, on-demand. Lemme know if U want details before COB today. It's NP. Thx.



Well, when the E-mail came through I was OTP (on the phone) and said Y (yes) I'd like a little more 411 (information) and would TTYL (talk to you later). C-ya.

Meanwhile, I'm scratching my head because I really had no idea what RW was saying.

But E-mail brevity aside, I think some companies could use a lesson or two in communicating the value of their goods. I say that because of the many press releases I receive that tout products and services that will meet your technology needs in real-time, on demand, at half the cost, and twice as fast as anyone else.

OK, but how will it solve a business problem, support a new business opportunity, create visibility in the supply chain, make customers happier, increase revenue? Sometimes the messaging needs a little more ROI to keep busy decision makers from LOL.

Stephanie Stahl,

To discuss this column with other readers, please visit Stephanie Stahl's forum on the Listening Post.

To find out more about Stephanie Stahl, please visit her page on the Listening Post.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll