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Ning Everywhere API Targets Social Networking

Network creators and third-party developers can craft custom apps, enabling Ning Networks to be digital hubs, integrating with Facebook, Twitter and Seesmic as well as cloud networks.

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Ning, a platform for creating customized social networking websites, has launched Ning Everywhere, an application programming interface (API) for network creators and third-party developers.

With Ning Everywhere, Ning Networks now can be digital hubs, integrating with cloud and social networks such as Facebook, Twitter and Seesmic, accessible from multiple devices and extensible for developers that want to create custom applications, according to Ning.

“Consumers have changed their expectations on how and where they will consume social,” said Jason Rosenthal, CEO of Ning. “Ning Everywhere gives our customers new and deeper ways to customize their Ning social experience and make it accessible on any device.”

Ning Everywhere now has three paths for the creation of communities. With the API, network creators can build their own custom apps with the help of other developers.

Via Ning extensions, Ning creators and members have access to seamless integration with leading cloud services, letting users and creators tap new features and extend the reach of their Ning communities. By clicking a button, Ning creators can enable Seesmic, Constant Contact, Aviary, CafePress, heyZap, and Skimlinks on Ning Networks, providing new ways to monetize and connect, according to Ning.

“Constant Contact and Ning share a common passion and commitment to making social media simple and accessible for our customers,” said Steve Johnson, vice president of partners at Constant Contact. “The combination of our complementary technology platforms helps small business customers extend the reach and impact of their Ning communities through the power of email marketing.”

Finally, through partnerships with several mobile application creation platforms, Ning has simplified the way in which developers can create branded mobile apps for Ning Networks. Under the premium program, Mobile Roadie and Double Dutch offer a simple way for network creators to build sophisticated mobile apps for Ning communities, while the Do it Yourself program provides AppMakr and Double Dutch with cost-effective ways to create mobile apps, Ning said.