Google Exec: Focus On Business Cases, Not Technology Trends - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

10:35 AM
Sean McGrath
Sean McGrath
Event Updates
Connect Directly

Google Exec: Focus On Business Cases, Not Technology Trends

A senior executive at Google UK today called on business leaders to think beyond the capabilities of technology and instead focus on how best to put it to use.

Nina Bjornstad, Country Manager for the UK&I, Google for Work, told the crowd at Interop London that the industry was fixated on trends, rather than the underlying business cases for the technologies.

“I was at an event not long ago and, once again, I was told about the ‘key industry trends,’” she said. “Does anybody feel like they have been told about the ‘key industry trends’ at least eight million times?”

“I was recently told that there are now more mobile phones in the world than there are toothbrushes,” she said, adding, “We already know mobile is a trend.”

Bjornstad stressed that the industry is already aware of what the key trends are, and that they aren’t likely to change dramatically or quickly. “I think we all have a responsibility to realise that the missing key ingredient [to technology advancement] is essentially us. We continue to work in exactly the same way that we’ve been doing for the past 30 years.”

Bjornstad argued that using technology as the backbone, companies need to make a conscious cultural shift. 

“The biggest shift now is being significantly more critical of ourselves and how we are doing our jobs, and -- every single day -- thinking about how are we taking advantage of the technology and making it amazing it for us.”

Sean McGrath is a freelance IT writer, researcher, and journalist. He has written for PC Pro, the BBC, and TechWeekEurope, and has produced content for a range of private organizations. Although he holds a first class degree in investigative journalism, his dreams of being a ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll