iPod Owners Willing To Switch To Microsoft Zune - InformationWeek
IoT
IoT
Business & Finance
News
11/1/2006
07:56 PM
50%
50%

iPod Owners Willing To Switch To Microsoft Zune

IPod users don't "display the same passionate loyalty to iPods that Macintosh users have historically shown," says an analyst for ABI.

Many prospective buyers of digital music players, including those who currently use Apple's iPod, would be likely to choose Microsoft's upcoming Zune player, a market research firm said Wednesday.

A survey of 1,725 U.S. teenagers and adults found that of those who planned to buy a digital music player in the next 12 months, 58% who owned iPods and 59% who owned some other brand were either "somewhat likely" or "extremely likely" to choose a Zune, ABI Research said.

"Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products," ABI analyst Steve Wilson said in a statement. The survey found that only 15% of iPod owners said they were "not very likely" or "not at all likely" to choose Zune.

Given the results, Apple will need to make some big announcements next year in order to maintain its dominant position in the market, Wilson said. "Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up."

Microsoft, on the other hand, will have to differentiate Zune in a meaningful way to attract iPod owners, Wilson said.

Microsoft plans to start selling Zune and launch its supporting online music store this month.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll