Interview: Pat Moorhead, Advanced Micro Devices

Mobile PCs are more integrated than desktops, Moorhead said in an interview with Computer Reseller News, a fact that plays into the company's ATI acquisition. "When you look at our ability to more tightly integrate the design, validation, firmware, and software tools, it leads to a much better stable image platform," Moorhead says.
CRN: Could AMD processors go into a digital TV in the future?

MOORHEAD: The short answer is yes. In fact, there are dumb processors already inside digital TVs. They are just not able to handle large data sets at this time. We do expect in the coming years those processors inside will become more robust, and we will be prepared to take advantage of that.

Today, a digital TV is primarily focused on the decode on the video. What you are seeing more now are TV capabilities coming into PCs and consumer-electronics devices. You are seeing more data-intensive applications appearing as well. We're prepared to address the market wherever it goes.

CRN: I think the question many people in the channel will want to know is if AMD will make its own motherboards as a result of the ATI acquisition.

MOORHEAD: I can definitively say no. It really doesn't add anything more to the equation over and above the two companies coming together.

CRN: If you're not going to be making motherboards, could you explain how you think owning the chipset will further AMD's stable image program?

MOORHEAD: There are a lot of steps in creating a stable image platform. But the primary piece is making sure that the drivers are consistent and they don't change. Technically, that is between the CPU, the chipset, the south bridge, or any audio or video processing that goes on.

So you can imagine now, with the combined forces of the companies, we will have super-tight team integration with the design, the validation, the development of the firmware and the development of the software that goes along with that.

CRN: On the mobile side, why do you think being able to make a chipset for notebook PCs is important?

MOORHEAD: Mobile PCs are more integrated than desktops. When you look at our ability to more tightly integrate the design, validation, firmware and software tools, it leads to a much better stable image platform. That's what this is all about.

One point I will make, too, is that ATI is actually a leader in discrete notebook GPUs, with 70 percent market share. We think that speaks volumes.

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