What makes ONEsite noteworthy in to us here is that the company has released a custom client for iPhones (and iPod touch) called eNotify.
"eNotify extends the social network community platform beyond the computer by enabling users to follow the latest developments on their mobile device," says Thad Martin, a VP at ONEsite. "It goes beyond traditional syndication tools like RSS by providing users a mechanism to interact with the content they receive ï¿¼ by immediately posting a response or forwarding it to others, for example ï¿¼ just like they would from their web browser."
In other words, if you create a custom social network for your business, you can have mobile tools for it right of the box. What's more, you can capitalize on your social networking fans, says the company:
"Using GPS mapping technology, retailers and brand marketers can use eNotify to alert subscribers to new product launches, special promotions and events, limited time offers, and other timely or geographically targeted messages. Brand marketers or retailers can notify subscribers within a 5-mile radius of a limited-time discount, for example, and map the store locations where the promotion is taking place to make it easy for subscribers to take advantage of the offer."
Try doing THAT with a Facebook page... I don't think so.