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Press Releases Need A Home -- Ideally With Good SEO

You'd think it would be obvious that when you send out a press release, you need to make sure that it can be linked to at a specific permanent URL -- and that URL should be optimized to attract search engines. But even those in the know don't always follow through.
You'd think it would be obvious that when you send out a press release, you need to make sure that it can be linked to at a specific permanent URL -- and that URL should be optimized to attract search engines. But even those in the know don't always follow through.I was reminded of this today when I got a press release from a PR agency making a similar point.

The release from Cher Murphy PR, a public relations firm with offices in Miami and Virginia, rightly tells small businesses that "Having an online press section is an effective way to bring traffic to the site," and emphasizes the importance of SEO.

Murphy shares the following advice:

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