Italians Will Watch World Cup On Handsets - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Italians Will Watch World Cup On Handsets

Subscribers will be able to watch all 64 football matches in their entirety.

PARIS — With the opening of the World Cup soccer tournament this week (June 9), Hutchison Whampoa subsidiary 3 Italia is the first European service provider offering commercial mobile TV broadcasts of matches.

Subscribers will be able to watch all 64 FIFA World Cup matches in their entirety rather than short video clips. They can be viewed on mobile handsets supplied by LG Electronics and Samsung that comply with with the DVB-H standard.

While 3 Italia is a 3G cellular network operator, it chose to build a separate new mobile broadcast TV network—based on the DVB-H spec—to offer mobile TV services.

As many as 30 DVB-H trials are said to be going on now in Europe, including some in which users are receiving World Cup games on their handsets. A few 3G network operators are also planning to show snippets of matches via their UMTS network. However, a 3 Italia spokesman said, "If you want to watch an entire game of any of the 64 matches, you can only do it with us and on a DVB-H network."

Despite the hype about single-chip mobile TV solutions touted by companies like Texas Instruments, the early design winners for commercial DVB-H handsets turned out to be much smaller silicon vendors armed with proven, specialized chips. These include Microtune (Plano, Texas) and DiBcom (Palaiseau, France).

LG mobile handsets, dubbed LG U900, incorporate Microtune's DVB-H TV tuner and DiBcom's DVB-H demodulator IC to receive mobile TV services. A multimedia chip from Renesas is used to decode the digital mobile TV streams compressed in H.264 video and AAC+ audio.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll