Microsoft Aims To Lead Smartphone Market Within Three Years - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft Aims To Lead Smartphone Market Within Three Years

The company is promising something that seems counterintuitive: a complex suite of features in a smart phone that's cheap and easy to use.

TAIPEI, Taiwan — The chief of Microsoft's mobile and embedded division is promising something that seems counterintuitive: a complex suite of features in a smart phone that's cheap and easy to use and in so doing take the lead in the smartphone market within three years.

To date, Microsoft is well known for delivering on the first item, but not necessarily the second two, which is why some users have shunned Microsoft's mobile version of Windows and preferred operating systems from the likes of PalmSource Inc. and Symbian Ltd.

Zhang Ya-qin is on a crusade to change that. As the head guru of the software giant's Mobile and Embedded Devices division, he has been working closely with hardware makers in Asia to deliver customized smart phones to the market. Microsoft's close relationship with Taiwan's High Tech Computer is the cornerstone of that effort, producing phones that have been picked up by telecom operators in dozens of countries.

Zhang hopes to emulate his division's success in the handheld computing sector, where it dethroned PalmSource as the dominant OS after about five years in the market. The next milestone is clawing its way to the front of the smartphone pack. Zhang reckons Microsoft can do it within the next three years, but that could be a tough sell, given that Symbian currently has 76 percent of the smart mobile device market, compared to 7.6 percent for Microsoft, according to market researcher Canalys.

Still, Zhang believes a few recent developments bode well for Microsoft.

"The operator has become a lot more prescriptive, in terms of the kinds of service they want to provide, and the industry is moving more from voice-centric models to a more data-centric service model, so we need more software and services, more capabilities, in terms of multimedia, video communications, push to talk and connectivity to your corporate network," he said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
1 of 2
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll