1. Get it off the ground: Don't get all tied up in creating an online store with all the deals and packages and multitude of options available. Keep it simple to a level where you can handle it yourself and can get your key products added to your site easily and focus on the creative and marketing aspect of your business.
2. Get traffic: Don't limit yourself by just creating a storefront. Instead, create a site or a blog that lets you create content around your niche. Content creates community and then commerce follows. Also, having your own site/blog gives you the flexibility to express your creativity and lets you use sharing tools which help you get the word out.
Apart from having a store, listing your products in a marketplace like eBay or Etsy or iTunes also helps, but it's a bad idea to drive traffic from your site to these marketplaces. Remember, you are paying their fee so they can generate sales for you, not the other way round.
3. Convert traffic to sales: Make it easy for the buyers to see how they can add an item to the cart. And once buyers have reached the cart, it should not take more than 2 clicks for them to reach the checkout page where they enter their PayPal or Google or credit card info. And that should be it.
4. Turn buyers into evangelists: If your fine product is backed by equally fine customer service, then there's not a whole lot more left for you to do to turn those buyers into evangelists. But having an affiliate program provides additional incentives to spread the word about your product.
E-Junkie is a shopping cart and digital delivery service which lets anybody sell anything, anywhere (Website, blogs and social networks) in a matter of minutes. E-Junkie's FatFreeCart works "inside" a merchant's Website as a part of it and provides a seamless shopping experience to the buyer.
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