Re: Does it matter?
@tzubair search is not as straight-forward as we think. I spoke at length with someone developing ways to make search more amenable to human search terms for ecommerce. He showed me how even a pretty basic search on a retailer's own site will be skewed by the brands that pay to be promoted. We ran bikini for beach on Target's site. The only swimsuits that came up were the ones under the Vanilla Beach label. Without that, similar searches turned up DVD titles and other stuff for all first page results. This is even the case on a landing page that promotes the bikinis for summer.