Venture seed money as supplement for R&D
This is clever seed money. It will call attention to the potential of mobile applications built on Salesforce 1 and it only needs one modest success to pull more venture capital into the field. Smart companies, including IBM, HP, and VMware, are modesting funding startups in hopes their inquiring minds will discover uses of their technologies that their own labs have overlooked. It's sort of like getting someone else to help you fund your R&D.