56% Smartphone Buyers Want iPhone 3G - InformationWeek
IoT
IoT
Mobile // Mobile Devices
News
7/2/2008
01:15 PM
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

56% Smartphone Buyers Want iPhone 3G

Consumers are drawn to the price point, 3G capabilities, and the integrated GPS, a study from RBC Capital said.

The majority of customers looking to purchase a smartphone in the next 90 days have set their sights on the iPhone 3G, according to data released this week from RBC Capital Markets.

Shortly after Apple CEO Steve Jobs announced the next-generation iPhone, RBC surveyed about 3,600 members of its Technology Adoption Panel and 56% said they wanted Apple's new handset. The firm conducted a similar survey in March before Apple announced features and pricing, and just 35% said they anticipated buying the new iPhone.

This is a sign that there's "unprecedented pent-up demand" for the iPhone 3G, according to research notes from RBC analyst Mike Abramsky. The jump in interest is the highest in the firm's internal panel since 2003, he said.

Research In Motion was in a distant second, with 23% of respondents saying they're planning to buy a BlackBerry in the next three months. RIM's BlackBerry Bold was expected to be a major competitor with the iPhone 3G this summer, but battery issues have delayed the release until at least August.

Just 3% said they would purchase a Palm device, while 2% were interested in purchasing an HTC, Nokia, or Samsung smartphone, respectively. Only 1% said they wanted a Motorola smartphone, and 9% opted for "other."

Apple's price point was very appealing to respondents, as 67% cited it as the top reason for buying the smartphone. The iPhone 3G will be debut July 11 at $199 and $299, a dramatic decrease from the original's pricing.

The faster 3G access garnered interest from 63% of those surveyed, and the integrated GPS was appealing to 47%. Enterprise e-mail was a strong selling feature for 35%, while 20% were interested in third-party applications.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll