Apple Maps Slowly Improving - InformationWeek
Mobile // Mobile Devices
12:48 PM
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Apple Maps Slowly Improving

Apple updates its maligned Maps app for the iPhone, includes 3-D flyovers for a handful of new cities.

Apple iWatch Vs. Smartwatches Past And Present
Apple iWatch Vs. Smartwatches Past And Present
(click image for larger view and for slideshow)
Apple is working hard to improve its Apple Maps application, which arrived with iOS 6 on the iPhone and iPad last fall. The application has recently received some on-the-sly improvements that help accuracy, functionality and the fun factor.

According to The Loop's Jim Dalrymple, Apple Maps' 3-D flyover feature has seen a significant expansion in recent months. Sixteen cities have access to the feature now, which lets map users soar over buildings, down alleys and through cityscapes. Some of the new markets include Baltimore, Cleveland, Green Bay, Minneapolis, Indianapolis, Portland, Buffalo and the Hoover Dam.

Apple also expanded the scale of the 3-D flyover feature in more than a dozen existing cities, including Boston, Houston, London (U.K.), Toronto and many others.

[ For most users, there's no contest. Read 5 Ways Google Maps Beats Apple Maps. ]

Beyond expanding this one feature, Apple has updated the accuracy of the maps. When the app was first released, users in countries outside the U.S. reported gross inaccuracies. The recent updates have resolved some of those issues, particularly in China and Japan.

Some Australian towns continue to suggest that mobile device owners use alternate mapping services. Late last year, some motorists were stranded in remote desert regions after following inaccurate Apple Maps to the middle of nowhere.

Apple Maps has been perhaps the biggest black eye for iOS 6. Apple removed Google Maps, which was baked into iOS since the iPhone's debut in 2007, in favor of its own maps. Apple decided to drop Google Maps because Google wouldn't provide free, step-by-step, voice-guided navigation services to the iPhone. It was a costly mistake.

Apple's product was immediately derided as inferior thanks to mislabeled roads, omitted points of interest and even missing towns. The company was forced to apologize and eventually began to promote mapping products and services made by third-party developers.

Apple eventually relented and allowed Google Maps back on the iPhone. Google Maps was an instant hit with iPhone users and downloaded more than one million times shortly after its release.

The recent updates to Apple Maps are welcome, but it would be nice to hear directly from Apple on the steps it is taking to further improve what has become a table-stakes service for modern smartphones.

The Enterprise Connect conference program covers the full range of platforms, services and applications that comprise modern communications and collaboration systems. Hear case studies from senior enterprise executives, as well as from the leaders of major industry players like Cisco, Microsoft, Avaya, Google and more. Register for Enterprise Connect 2013 today with code IWKPREM to save $200 off a conference pass or get a free Expo Pass. It happens March 18-21 in Orlando, Fla.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
3/25/2013 | 2:00:08 PM
re: Apple Maps Slowly Improving
Am I the only one that does not care regardless of how many changes Apple makes to their map application I will never use it. Due the their past performance of unreliability, they have killed any loyalty to the application at all. Good luck Apple!

Paul Sprague
InformationWeek Contributor

How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll