The move will continue to differentiate ï¿¼ for better or worse ï¿¼ Android from Appleï¿¼s iPhone, which has been the marketï¿¼s hottest seller. That device and its development environment have been tightly controlled. Google has allowed its partners to differentiate its system. Motorola sells it customized user interface as 'MotoBlur' while HTC markets its user interface as 'Sense". A Google phone could add further differentiation. The plus from such moves is that the more companies selling Android systems, the larger the potential installed base. However, third party vendors have to tailor their applications to a wide (and ever growing) range of devices, something they do not need to do with Appleï¿¼s iPhone.
So at least for the moment, Android remains an enigma to small and medium businesses. The mobile operating system has the potential to be integrated into items, such as Google Apps, and offer users a compelling experience. However, the handset is lagging behind the iPhone in market acceptance and support from third parties. And Googleï¿¼s latest movecould alienate its partners and weaken Android acceptance.