Software Helps EBay's Global Expansion Efforts - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications
News
11/26/2003
03:02 PM
50%
50%

Software Helps EBay's Global Expansion Efforts

Online auction site finds Idiom Technologies' software improves ability to localize content for foreign markets.

With the bulk of eBay Inc.'s 85.5 million registered users residing in the United States, overseas markets represent the biggest opportunity for the popular online auction site to grow. To make the most of that opportunity, eBay is relying on globalization software that'll make it easier to build customer bases in foreign markets.

Globalization software is designed to let companies more readily cater Web sites to international markets by automating the translation and localization of content. In eBay's case, that means ensuring that auction pages not only read correctly in local languages, but also are worded to conform to local customs. The company uses Idiom Technologies Inc.'s WorldServer globalization tool to separate content from its underlying code so hired translators can work with the content more easily. That means faster time to market with new auction offerings, says Debbie Rafferty, director of global content development at eBay.

An upgrade to Idiom WorldServer, to be released Tuesday, introduces new features such as a vendor-management tool, improved integration with content repositories and formats, better search functionality, and more flexibility in applying security policies. EBay is testing the release and plans to deploy it by the end of the year. Rafferty says the vendor-management module should let eBay more effectively track costs related to the outsourcing of translation services, while better repository integration will improve access to content for those creating international sites.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll