re: HP's 'No Compromise' Ultrabook
I think the high-end consumer is the target market for this laptop. It is going to be an uphill battle though because generally, HP (and all of the other Windows OEMs) = corporate laptops designed for basic productivity, Apple = chic, cool factor, consumer orientated from a brand perspective. There is also the problem that Windows is viewed by most high-end consumers as the opposite of exclusive, refined and chic. I don't like HP's odds is trying to beat Apple at their own game with Windows and a laptop which is basically 3-4 years late to the market. It is a pretty good imitation of the features that appeared in Air several years ago, but it will be hard to go after exclusivity and the cool factor with something that has been on the market for years.
I think this entire Ultrabook push is something designed primarily by Intel and Microsoft, the primary beneficiaries of the PC market, to keep the form factor relevant with the onslaught of tablets (where both Intel and Microsoft do not yet have an answer to ARM and Apple/Android). They are trying to protect the old model as opposed to transitioning to the new model.