Google Fights E-mail Overload With Priority Inbox - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Cloud Storage
News
8/27/2010
07:08 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Fights E-mail Overload With Priority Inbox

Gmail has gained an automated, trainable filter that attempts to segregate important e-mail messages.

Google on Tuesday plans to introduce a Priority Inbox for Gmail that it says could save an average of 46 minutes of e-mail processing time per week per user.




Top 15 Google Apps For Business
(click for larger image and for full photo gallery)

For employers, that could translate into a productivity savings of over 40 hours per year. In monetary terms, that would be worth over $1,100 annually per Gmail user for private sector companies and almost $1,600 annually per Gmail user for government agencies, based on average employee compensation costs reported by the Bureau of Labor Statistics in June.

Priority Inbox is Google's attempt to deal with information overload. It's a visually distinct area of one's Gmail inbox that displays messages deemed to be more important than the rest. The assumption is that Gmail users can work more efficiently by dealing with important e-mail and deferring or ignoring less important e-mail.

Priority Inbox relies on a filtering system to sort significant messages from less significant ones. It differs from Gmail's existing user-configurable, keyword-based filters in that it filters automatically, can be corrected when it fails, and tries to learn on its own.

Google suggests that Priority Inbox is like the Gmail spam folder, except for the good stuff. Training is simple: A "+" icon puts e-mail into the Priority Inbox; a "-" icon takes e-mail out. The system also considers frequently e-mailed people to be important.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll