Re: Not everyone is a digital business
Hi Terry, Granted IT is not transforming the core of many (most?) business, espeically those that do not interact directly with consumers. Yes, if you are a B2B wire manufacturer that is still your core regardless of how your supporting business processes (e.g. ERP, just in time, etc.) are changed by new IT capabilities. And I agree that Twitter is not going to do much for your B2B sales either. But in many cases the core business get's upset by the way in which IT changes the business model - classics include booksellers/Amazon. The core business with books being written and printed may not have changed but the sales channel is so radically different it changed the business and disintermediated specialized book retailers. I certainly know nothing about the wire business but there may be some model lurking out there that changes the buyer/seller relationships in a fundamental way using IT to facilitate.