Google Docs Adds Discussions - InformationWeek
Cloud // Cloud Storage
07:31 PM
Connect Directly

Google Docs Adds Discussions

The latest addition to Docs shows that entrepreneurial culture can thrive even inside a company as large as Google.

Google Docs is designed for writing. But often there's a need to write about what's been written. That's why, on Wednesday, Google is planning to add discussions to Google Docs.

Discussions aren't the same as comments. They're not discrete notes placed in the text. Rather, they're intended to be yet another way to help people work together, to hash out ideas. A Docs discussion descends downward in its own window pane like a miniature forum. It's a well-designed and eminently useful feature.

Scott Johnston, a group product manager for Google, describes discussions as a way to accelerate collaboration.

Discussions integrate with e-mail and they're designed with business processes in mind -- there's a Resolve button to underscore how discussions can be used for document development and approval.

This is why people love cloud computing: New features just appear, without the need to download or install any additional software.

Google developed over 130 features last year for Google Apps, its online application suite. And in order to iterate that rapidly, Google depends heavily on people like Johnston.

Johnston came to Google in late 2006 through its acquisition of JotSpot, which became Google Sites. He oversaw the creation of discussions in Docs.

"I'm sort of a startup nut," he said. "I'm addicted to the energy. ...I don't do well at large companies." He says he expected to help re-release JotSpot on Google's infrastructure and to then depart for another startup. But he ended up being convinced to stay by Google managers Jonathan Rochelle and Bradley Horowitz.

Rochelle in particular, during the six years he's been at Google and working on Docs, has tried to maintain teams that operate like startups inside Google. Johnston says that Google itself is run like a federation of startups, so it's not as if the Docs group is alone in its attempt to maintain agility amid corporate growth.

About a year ago when he was on the verge of leaving Google, Johnston says his view of what a large company could be changed following a poorly received pitch meeting. Trying to address concerns raised about his suggested project, he made contact with Google engineer in Sydney, Australia, and subsequently traveled to Australia for a face-to-face meeting.

The meeting went well and led Johnston to believe that he could recapture the excitement of being an entrepreneur without leaving Google. Now, he says, he's running some 20 to 25 projects with various Google engineers as if they're startups.

"I feel almost at this point like I'm an angel investor," he said. "It's like this ideal world where I have these amazing resources. I have funding, if I can convince my boards to fund me."

For Google, maintaining a vital culture of entrepreneurship is believed to be necessary to retain talent, particularly with rivals like Facebook seeking to lure high-value employees away. "We're constantly trying to figure out how do you keep entrepreneurship going while still being the size we are," said Johnston. "And I think it's starting to click."

Perhaps not coincidentally, Google recently raised base salaries for its employees by 10% and, for non-executive employees, shifted from offering bonuses to salary increases.

Johnston says he's seen Google find itself in the past few years. "When I started, I don't think we were that sure of ourselves," he said. "All of a sudden there was all this attention on us and I don't think we were ready for that. I've seen the company mature a lot. And that's another reason that I stayed. The company has moved to a place where it seems to care as much about my health and well-being as it does about my output."

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll